Graphic Design Blog Post, Uncategorized

Brainstorming Tips: How to Come Up with Ideas

I recently complete work on a flowchart poster to assist people in choosing a typeface. I will post it shortly, but in the meantime I thought I would share a little bit about my creative process.

The following images show some design thinking exercises that were very useful in coming up with ideas and considerations for my typeface poster.

Idea Map:


The 180:


Other Points of View:


The Zoom:


50 Questions:


The Mind Map:


I also spent some time documenting my process of choosing a typeface as I was working on some design projects. Here it is:

“In all honesty, I choose most of my typefaces in a very time-intensive and thorough way. I have never used any kind of formula before. I put the right words in roughly the place where they will go in the finished design, and start going through every single font, starting from the As and going to the Zs. And I have over 800 fonts, so that can be a very time-consuming process. When I see one I like, I’ll “alt-click” and drag to duplicate the font on the side of my page, and then keep on looking. I thought that there must be some way of speeding up this process. I likely will still go through all of my fonts fairly regularly, but this could certainly streamline things a little bit. Below is an image of my scrolling through countless fonts and leaving them on the sides of my page.

Screen Shot 2014-03-14 at 2.12.16 AM
So I tried to think about what I was really looking for when I was scrolling through all those fonts. I came up with: personality/funkiness, professionality/approachability, strength/softness, body-text/titling, modernity/old-fashioned-ness. Of course, a person is looking for something different for each font they are choosing, but if I can provide some criteria, that will help in their thinking process.”




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